Portfolio · Campaign Systems · Creative Operations
WORK
Marketing operations, campaign strategy, retail execution, and creative systems.
A curated portfolio of marketing initiatives, campaign systems, digital assets, and operational support.
01 · Days of Deals
Promotional deal campaigns built to move fast across channels.
A recurring campaign framework built around short promotional windows, changing offers, email, SMS, social support, web assets, signage, and in-store execution.
Campaign Summary
6 Days of Deals
A six-day post-Christmas promotional campaign created to drive in-store traffic through rotating daily dot deals. The campaign required daily creative updates, coordinated messaging, retail signage, animated email assets, and consistent execution across customer-facing and store-facing channels.
Timeline
Dec. 26–31, 2025, with announcement email sent Dec. 25.
Role
Campaign production, email graphics, animated GIFs, social assets, signage support, and execution support alongside the Creative Director.
Creative Direction
Stephanie Dela Rocha led creative direction, SMS, TV slides, GBP graphics, and final campaign approvals.
Channels
Email, SMS, social, Google Business Profile, signage, web assets, store communications, and in-store promotional visibility.
| Open Rate | Click Rate | Conversions | Revenue | |
|---|---|---|---|---|
| Announcement | 50.51% | 1.26% | 46 | $8,071.44 |
| Day 1 | 46.08% | 1.06% | 176 | $36,792.82 |
| Day 2 | 49.10% | 0.87% | 49 | $8,538.71 |
| Day 3 | 48.80% | 0.92% | 42 | $7,388.66 |
| Day 4 | 46.17% | 0.58% | 53 | $9,447.89 |
| Day 5 | 50.61% | 0.86% | 90 | $18,917.91 |
| Day 6 | 46.91% | 0.68% | 170 | $30,871.79 |
SMS performance is included in the full campaign total for context. SMS creative and deployment were led by Stephanie Dela Rocha.
Campaign Summary
May 2026 · 8 Days of Deals
Coming soon. This will become the strongest ownership example once final assets and approved statistics are added.
Campaign Summary
February 2026 · 9 Days of Deals
Coming soon. Campaign details, creative examples, and approved metrics will be added.
Additional Days of Deals work:
2024 Campaigns Holiday Promos Memorial Day 4th of July Weekends Only Seasonal Deals02 · Co-Op & Brand Campaigns
Vendor-supported campaigns built inside real brand constraints.
Balancing vendor guidelines, retail priorities, paid social needs, customer messaging, and channel-specific execution.
Birkenstock Campaign
Coming soon.
New Balance
Coming soon.
Taos
Coming soon.
Additional brand work:
Brooks ECCO HOKA OluKai Vionic Aetrex03 · Traditional / Retail Launch Marketing
Local store moments supported across digital and physical touchpoints.
From grand openings to sponsored events, clear customer communication helps create stronger local impact.
Santa Cruz Grand Opening
Coming soon.
Weekends Only Grand Reopenings
Coming soon.
Poulsbo & Placerville Sponsored Events
Coming soon.
04 · Campaign Support
Catalog marketing rollout and campaign support.
Creative direction and catalog development led by Stephanie Dela Rocha. My role focused on supporting the post-launch marketing rollout across email, social, reels, and digital campaign assets.
Spring Catalog Campaign Support
Coming soon.
Assorted Email Campaigns
Coming soon.
Reels & Social Campaigns
Coming soon.
05 · Marketing Operations
The invisible work behind the visible work.
This is my process: planning, organizing, coordinating, documenting, and helping campaigns move from idea to execution.
Plan
Clarify the goal, timeline, deliverables, and dependencies.
Build
Create the campaign structure, content, assets, and links.
Coordinate
Keep channels, teams, details, and deadlines aligned.
Measure
Review performance, document learnings, and improve the next version.
Improve
Refine systems and processes for stronger future execution.
06 · The Language of Marketing
Blog
A growing collection of blog posts about marketing, operations, AI, systems thinking, creative work, and the questions that shape how better work gets built.
Coming soon.